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Starz will allows Disney to begin rolling out its Star plus streaming platform in Brazil on Aug. 31

Lionsgate-owned Starz and Disney have reportedly reached an agreement that now allows Disney to begin rolling out its Star+ streaming platform in Brazil on Aug. 31.

The two companies have reached an undisclosed settlement, which will pave the way for Star+ to make its planned Aug. 31 launch date in Latin America.

In the Starz complaint that was filed in Latin America’s three largest markets, Brazil, Mexico and Argentina, Starz argued that the “Star Plus” name infringed on its similar brand name and would confuse viewers. An Argentinian court had rejected Starz’s request for an injunction, and Mexico had not ruled on the matter.

Disney offered Starz a $9.5 million bond to compensate against the potential loss of business based on similar brand names, but the court rejected that offer and set an Aug. 24 trial date.

starz

Disney acquired the Indian-based Hotstar brand with its $71 billion acquisition of 20th Century Fox — a deal that has generated about one-third of Disney+ subscribers worldwide. Disney has sought to incorporate content from 20th Century Fox, Searchlight Pictures, Touchstone Pictures, and Hollywood Pictures under the Star+ streaming brand. A strategy replicated with Disney-majority owned Hulu streaming ABC, Freeform, FX and FXX content.

In most international territories, Star is folded into Disney+ as a content hub, much like Pixar, Marvel and Lucasfilm. In Latin American territories, however, Disney planned to break out Star into a separate streaming service called Star+.

The Sao Paulo court hearing slated for Aug. 24 has been canceled as a result of the agreement.

The São Paulo court that affirmed the settlement stated that “each of the parties will bear the court costs already expended and the counsel fees of their respective patrons, and any remaining court costs should be evenly split between the parties.”

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