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Airbnb has historically been a driver of change and evolution in the hospitality industry

Cheap Airbnb Gift Cards Airbnb filed for an initial public offering on August 19 2020 after a tumultuous second and third quarter in which the company had its hands full dealing with the fallout of the COVID-19 pandemic including laying off 25% of employees.

In that regard Airbnb has historically been a driver of change and evolution in the hospitality industry. We could even take the comparison a step further by equating the arrival of the Airbnb model with the COVID-19 outbreak insofar as these two events have completely reshaped the world of travel.

It is not only changing where tourists book but also what type of accommodation they rent: In July 176,000 entire apartments in Germany were booked on Airbnb five percent more than a year earlier. In contrast only 23,000 single rooms or rooms shared with the host were booked in the same month around 30 percent less than in July 2019.

Airbnb’s private valuation dropped from $31 billion (as of it’s last funding round in September of 2017) to $18 billion as part of a $1 billion financing deal announced in April 2020. With Airbnb’s bookings rebounding considerably since then it makes sense to aim for a more aggressive valuation. At AllTheRooms we expect a valuation north of $30 billion. While trailing 12-month revenues might imply otherwise the growth story around Airbnb will probably allow them to aim much higher.

Similarly it is essential for your hotel to be able to react in an agile manner and remain open to new opportunities. Keep up with the news and be decisive (avoid being penalized by rigid management). Time is money and the faster your hotel can adopt changes and adapt to the new normal the more you increase your chances to bounce back.

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